![]() ![]() ![]() The new line, called "simple recipes," does not contain GMOs or artificial colors or flavors. It also revamped its Edy's and Dreyer's Slow Churned brand, which boasts classic flavor with half the fat and one-third fewer calories than full-fat ice cream. Last year, it simplified the recipe of more than 100 products. "The company is not blind to changing consumer preferences, though," she said. Kim Peddle Rguem, vice president of marketing for Nestlé Dreyer's ice cream brand, said a "huge" number of shoppers still head to the ice cream aisle looking for "pure indulgence." Across the industry, non-dairy ice cream sales were up 49 percent in 2016, according to data from Nielsen. Interest in dairy-free ice cream is not contained to Ben & Jerry's. This year, it added three more flavors to the line. Last year, it debuted a non-dairy ice cream made with almond milk. "We'd rather have people come once in a while to eat something that's over-the-top with natural ingredients than to use something out of our palette and that's not worth it."ĭespite Ben & Jerry's commitment to its classic recipes, it has dabbled with new products. ![]() "We try to stay away from let's just cut out all the taste and make something that's calorie-free, partly because that's just not our brand and who we are as a company," said Ben & Jerry's spokesman Sean Greenwood. "We built kind of a lifestyle ice cream that you can stock up in freezer," he said.īut Ben & Jerry's does not necessarily mind the difference. Customers may buy three or four pints at a time because it's lighter, so they may feel better about it eating it more often, he said. Woolverton knew the difference would be attractive to shoppers, but he did not realize how much it would drive sales. One-half cup of Halo Top's vanilla ice cream is 60 calories, while one-half cup of Ben & Jerry's ice cream is 250 calories. The new packaging put its nutrition facts "front and center," prominently displaying the calorie count of the entire pint on the front of its cartons. He was allowed to keep the name, but he had to change the packaging, which he considers a lucky break. He was sued again by another company in 2015. After being sued for copyright infringement, Woolverton rebranded his product Halo Top. Once Woolverton was satisfied with his product, he quit his job and focused on getting his ice cream, which was then called Eden Creamery, in stores around Southern California in 2012. He convinced an ice cream factory to let him use their equipment and spent the next two years toying with the recipe when he wasn't working at a law firm. When he tasted it, he had a "eureka" moment, knowing he had created something other people would want to eat. He stumbled upon a cheap ice cream maker on Amazon and decided to test out a new recipe. His hypoglycemia prevented him from eating store-bought ice cream because it was high in sugar, so he experimented with Greek yogurt and fruit. Woolverton used to make ice cream for himself in his spare time. The brand is privately owned and is still run by Justin Woolverton, its 36-year-old founder. Halo Top is leading the effort in the pint section of the frozen desert aisle. Small companies are driving growth throughout the food industry, according to research from Nielsen. "This is truly an evolution that's occurring and (big companies) need to truly adjust to become positive players as opposed to resistors." This is not a fad," said Jack Ringquist, principal and global consumer products leader, Deloitte Consulting. While the sales for the whole category increased, sales of products that fit within the Food and Drug Administration's definition of "healthy" grew 85 percent last year. But conventional products aren't necessarily driving the growth. Ice cream is still a profitable industry: last year, sales reached $6.6 billion, up 3.4 percent, according to Nielsen. That's good news for brands like Halo Top, but that doesn't necessarily mean traditional ice cream brands are doomed - although they may need to play catch up. Halo Top's growth reflects shoppers' growing desire to shop for healthy, unique products from small brands. ![]() Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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